By Angeliz Venter
I will start this blog post on an honest note and say that I’ve never been brand loyal to a brand for hair care and would usually just buy what is on sale or what my mom brought and doesn’t want anymore. Ironically what started bothering me when I started my sustainability journey, was the amount of plastic shampoo and conditioner bottles in my bathroom, not to mention the treatment containers! It’s at this stage that I started researching shampoo bars and came across Serein Formulas.
I think South Africans still have a long way to go on our sustainability mindsets, because the first thing that crossed my mind is the thought that a bar soap won’t clean my hair without drying it out (like a bar of dish soap we all use in our kitchen) and that I still have to buy conditioner, because at the time Serein Formulas didn’t have conditioner bars available. Luckily, fast forward a few months, my perception has completely changed and Serein Formulas added an excellent conditioner to their range!
I’ve been using their Intensive Hydration shampoo bar for a few months now and they also recently sent me their Complete Care conditioner bar, an in-shower and travel container and diatomite soap dish that I use in the shower. Let’s start with the diatomite soap dish, as all of their items, it’s ultra-stylish and minimalistic and makes me feel so much better than using the plastic containers you find in stores (that ultimately takes away the whole purpose of using bar soap to minimize your plastic usage). It’s made from diatomaceous earth, zeolite and clay. It keeps your bars dry and lasting for longer, through its strong water absorption capabilities and natural antibacterial and mildew proof properties. It is skid resistant, which prevents the bar from slipping off and falling on the tiles. I love that it is made from 100% natural materials and contains 60% diatomite.
Next up is the Serein Formulas in-shower and travel container. This would be my second favorite item from their store, besides their new conditioner bar. Again, I love this, because it’s a sustainable alternative to the plastic containers you usually find in stores, which brings plastic back into your bathroom and we don’t want that! As the diatomite soap dish, it’s very minimalistic and stylish and both bars can fit into it when you travel. One of my ultimate pet peeves are when I have to travel and take shampoo and conditioner with, because I either have to take the full bottle, buy smaller bottles that’s way overpriced, just because they are travel sized or use my reusable plastic travel containers (which is what I opted for, but it is still plastic). Now I can quickly put both bars into the container, it’s less space in my luggage and more sustainable all round! Above all of that, this container is durable, waterproof and non-flammable. It’s oil and heat resistant and very easy to clean. I love that it is 100% biodegradable after 1,5 years (keep in mind that plastic takes more than 450 years to decompose), this is due to the outer white container being made of corn starch and bamboo fiber and the inner part contains bamboo plats, this also ensures that the bars stay dry. Furthermore it is FDA approved as non-toxic and SGS heavy metal free. Lastly, the container comes in a natural Sisal bag.
Now, for the important part, the actual shampoo and conditioner! I started using the shampoo a few months ago and I absolutely loved it, firstly because of the fact that it reduces the amount of plastic in my bathroom and it is so small that I can easily travel with it. It also didn’t dry my hair out like I thought it would and it lasts longer than liquid shampoo as I would tend to just squeeze out too much and the bar shampoo prevents you from doing that, because as soon as you have enough foam you stop and just massage your scalp and hair. I start by placing the bar between my hands and creating a bit of foam I then apply the foam and the bar to my scalp and roots, just rubbing and massaging it until I have enough foam and shampoo on my hair. I’ve only tried their Intensive Hydration shampoo bar and I doubt that I would purchase or try their other types seeing that I am so satisfied with the quality of this bar. I am always swimming or doing something outside in the sun and wind, so I want to give my hair a bit of extra care.
As I’ve mentioned I recently received the conditioner bar, diatomite soap dish and the in-shower and travel container. These products were just a game changer for me and elevated their shampoo bar. The conditioner bar is absolutely amazing! It works better for me than regular conditioner that we are all used to, because it’s a blend of shea butter, mango seed butter, cocoa butter, grape seed oil, coconut oil, wheat protein, jojoba esters and vitamin E which feeds your hair and you can actually feel it! It hydrates and nourishes your hair and that is why I also use it as a treatment and just leave it in longer (around 30 minutes, which is longer than the suggested 1-2 minutes for their conditioner) and this also takes the plastic treatment jars out of your shower, bonus! I love the natural jasmine scent and it makes my hair much more manageable afterwards as I usually struggle with lots of knots and frizz. It also gives my hair a radiant shine and I can rest assured that it is achieved naturally.
Serein is derived from the word Serene, which means calm, quiet and confident. This is the feeling I received from the brand since the first time I started engaging with them and their products also radiates the same energy. Serein Formulas are definitely my go to brand for bar shampoos and conditioners and I would actually consider myself brand loyal for once! Minimalistic, classic, stylish, sustainable and the products works and feeds your hair, what more can you want?
Order online at https://sereinformulas.co.za/ and use my discount code Angeliz20 for 20% discount or on Takealot, they also offer FREE shipping on all orders over R300, so add that cute travel container to your cart!